Best Small Towns in America contains affiliate links and is a member of the Amazon Services LLC Associates Program. If you make a purchase using one of these Amazon links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information.

Things to do in Florence, Oregon

Things to Do in Florence, Oregon

The best things to do in Florence, Oregon, are riding or hiking the Oregon Dunes, walking up to Heceta Head Lighthouse and seeing Steller sea lions at Sea Lion Caves. Florence is a coastal city of 9,396 people in Lane County, at the mouth of the Siuslaw River, roughly midway between Newport and Coos Bay on U.S. 101.

Florence is also where, on November 12, 1970, the state highway department tried to clear a dead whale off the beach with 20 cases of explosives. Chunks of whale flew the wrong way and crushed a car more than a quarter mile off. In 2020, residents voted to name a new riverfront park after the event.

Top things to do in Florence

Oregon Dunes National Recreation Area

The dunes start just south of Florence and run about 40 miles to North Bend. They’re the largest expanse of coastal sand dunes in North America, some reaching 500 feet above sea level, and they helped inspire Frank Herbert’s Dune. You can hike, sandboard, ride horses, paddle the dune lakes or take an off-highway vehicle out on the sand.

★ Good to know ATVs can reach the dunes from South Jetty Road in Florence; the Forest Service visitor center is in Reedsport, about 18 miles south.

Heceta Head Lighthouse

The 56-foot lighthouse sits 206 feet above the Pacific, 13 miles north of town, and was first lit in 1894. Its beacon is rated the strongest on the Oregon coast, seen 21 miles out. A half-mile trail climbs from the parking lot past the 1893 assistant keeper’s house, now a bed and breakfast.

★ Good to know The ground floor is open daily when staffing and weather allow; a day-use parking permit is required, and the viewpoint is one of the coast’s best for whales in winter and spring.

Sea Lion Caves

This privately owned wildlife preserve has been open since 1932 and bills itself as America’s largest sea cave. The basalt cave is more than 12 stories high and about as wide as a football field. It’s the year-round home of Steller sea lions, and you hear them before you see them.

★ Good to know It’s open year-round except Thanksgiving, Christmas Eve and Christmas Day, and it’s on U.S. 101 north of town, so pair it with Heceta Head.

Jessie M. Honeyman Memorial State Park

Honeyman sits in the dunes 3 miles south of town and has the second-largest campground in the Oregon state park system. Cleawox Lake has a sand dune that slopes right down to the water, plus kayak, pedal boat and paddleboard rentals in season. The stone-and-log bathhouse and other buildings were built by the Civilian Conservation Corps in the 1930s.

★ Good to know A day-use parking permit is required, and expect off-highway vehicle noise from May through September.

Historic Old Town and Exploding Whale Memorial Park

Old Town sits on the Siuslaw riverfront, with a boardwalk along the Port of Siuslaw marina and the Art Deco 1936 Siuslaw River Bridge to the west. Mo’s, at 1436 Bay St., serves chowder on pilings over the river. Just west, Exploding Whale Memorial Park at 612 Rhododendron Drive has a picnic shelter and views of the bridge and the dunes across the river.

★ Good to know The park path is open to kayakers carrying boats down to the river.

Siuslaw Pioneer Museum

The museum fills a historic 1905 schoolhouse at 278 Maple St., a block off U.S. 101. Exhibits run from a dugout canoe and Native tools to logging and fishing gear, the old drawbridge control panel and an early telephone switchboard. It also publishes a historic walking tour of Old Town.

★ Good to know It’s open Wednesday through Sunday afternoons, and kids 15 and under get in free with an adult.

Darlingtonia State Natural Site

This 18-acre site north of town is the only Oregon state park set aside for a single plant: the carnivorous cobra lily. A boardwalk leads into a fen where the hooded, 10- to 20-inch tubes trap insects. The plants flower with purple petals in spring.

★ Good to know It’s a short stop, open year-round, and it fits on the way to Heceta Head.

Dune buggy tours and beach rides

Sandland Adventures, at 85366 Highway 101 south of town, runs fast sand-rail tours and slower giant dune buggy tours, plus go-karts, mini golf and bumper boats. North of town, C&M Stables leads horseback rides through coastal forest and dunes and onto the beach, including sunset rides.

★ Good to know C&M can’t guarantee beach conditions; if the guides call the beach unsafe, the ride switches to an inland trail.

Good to know

When to goJuly and August are the driest months; the rest of the year brings frequent heavy rain. Spring brings rhododendrons, and the Rhododendron Festival has run since 1908; winter and spring are best for whale watching from Heceta Head.
How long to stayTwo days covers the dunes, Old Town and the drive north to Heceta Head and Sea Lion Caves.
Heads upOregon State Parks sites charge a day-use parking fee; a 12-month permit covers them all if you’re visiting several.
Getting hereEugene Airport (EUG) is the closest airport with scheduled airline service, about 1 hour 15 minutes east by car on Route 126.

FAQ

How far is Heceta Head Lighthouse from Florence?

About 13 miles north on U.S. 101, roughly a 20-minute drive. Sea Lion Caves and Darlingtonia State Natural Site are on the same stretch.

Where are the sand dunes in Florence, Oregon?

The Oregon Dunes National Recreation Area begins just south of Florence and runs about 40 miles to North Bend. Honeyman State Park and South Jetty Road are the closest access points.

What is the exploding whale in Florence?

In November 1970, state highway crews used dynamite to try to remove a dead whale from the beach, and the blast scattered blubber far inland. In 2020 residents named Exploding Whale Memorial Park, on the Siuslaw River, after it.

What other coast towns are near Florence?

Yachats is about 23 miles north, and Reedsport is south along the dunes. See Yachats, Reedsport and our small towns in Oregon.

Where to find them

  • Oregon Dunes National Recreation Area South Jetty Rd., Florence, OR 97439 Website Directions
  • Heceta Head Lighthouse US-101, 13 miles north of Florence, OR Website Directions
  • Sea Lion Caves 91560 Hwy. 101 N., Florence, OR 97439 Website Directions
  • Jessie M. Honeyman Memorial State Park US-101, Florence, OR 97439 Website Directions
  • Historic Old Town and Exploding Whale Memorial Park 612 Rhododendron Dr., Florence, OR 97439 Website Directions
  • Siuslaw Pioneer Museum 278 Maple St., Florence, OR 97439 Website Directions
  • Darlingtonia State Natural Site US-101, Florence, OR 97439 Website Directions
  • Dune buggy tours and beach rides 85366 Highway 101, Florence, OR 97439 Website Directions

Plan your trip: for events and current visitor info in Florence, see Florence Area Chamber of Commerce →

Some links in this section are affiliate links. If you book through them, Best Small Towns in America may earn a commission at no extra cost to you.

Where to stay in Florence

Have a great photo of Florence? Share it

Keep exploring

Also nearby: Carlton