Things to Do in Frankenmuth, Michigan
The best things to do in Frankenmuth, Michigan, are Bronner’s CHRISTmas Wonderland, a family-style chicken dinner at Zehnder’s or the Bavarian Inn, and a walk across the Holz-Brücke covered bridge. Frankenmuth is a city of 4,987 people in Saginaw County, on the Cass River, and it calls itself Michigan’s Little Bavaria.
Lutheran settlers from Franconia sailed from Germany in April 1845 and founded the town that August. The name means “courage of the Franconians,” and St. Lorenz church still holds a monthly service in German.
Bronner’s CHRISTmas Wonderland
Wally Bronner founded this store in 1945, and it now bills itself as the world’s largest Christmas store. The building covers 7.35 acres on 27 acres of grounds, and it stocks more than 50,000 ornaments, lights and gifts. About 100,000 lights line the half-mile Christmas Lane every evening.
★ Good to know It’s open 361 days a year, closing only on New Year’s Day, Easter, Thanksgiving and Christmas; the weekend after Thanksgiving is the busiest of the year.
Silent Night Memorial Chapel
On the south end of Bronner’s grounds stands a 56-foot replica of the chapel in Oberndorf, Austria, where “Silent Night” was first sung on Christmas Eve 1818. Bronner’s built it in 1992 with the Austrian government’s permission. It’s a quiet stop after the noise of the store.
★ Good to know Admission is free, and the chapel is open daily during store hours.
Zehnder’s of Frankenmuth
The building went up in 1856 as the Exchange Hotel, and William Zehnder Sr. reopened it as Zehnder’s on Mother’s Day 1929. It seats more than 1,500 people in nine dining rooms and serves about a million guests a year. The draw is the all-you-can-eat, family-style chicken dinner, and the James Beard Foundation named it an America’s Classic in 2020.
★ Good to know Zehnder’s Marketplace next door has the bakery and gift shop if you only want a snack.
Bavarian Inn Restaurant
Directly across Main Street, the Bavarian Inn serves the same famous chicken dinners plus German dishes in 12 dining rooms. The Zehnder family bought what was then Fischer’s Hotel in 1950. Tiny Zehnder later pushed other Frankenmuth businesses to build or remodel in the Bavarian style you see today.
★ Good to know The lower-level Castle Shops are worth a browse while you wait for a table.
Holz-Brücke Covered Bridge
This wooden bridge stretches 239 feet across the Cass River and is Michigan’s largest covered wooden bridge. Builder Milton Graton’s crew used oxen to pull it into place in January 1980, and it was dedicated that September. Cars cross in two lanes, with covered walkways on both sides.
★ Good to know Walk across to reach the Bavarian Inn Lodge and Heritage Park, where many of the town’s festivals take place.
Bavarian Belle Riverboat
This 150-passenger stern-driven paddlewheeler runs narrated tours of about an hour on the Cass River. The family that operates it brought the boat from Arkansas in 1999 and restored it. There’s an open-air upper deck and an enclosed lower salon.
★ Good to know It runs from early May to mid-October, and the start and end dates move with the weather, so check the schedule on its home page.
Frankenmuth River Place Shops
This German-themed outdoor shopping village at 925 S. Main St. has more than 40 shops and attractions. It’s open year-round, with heated sidewalks for winter visits. It also hosts free family festivals through the year.
★ Good to know The Bavarian Belle leaves from the same address, so pair the two.
Michigan Heroes Museum
Formerly called Michigan’s Own Military and Space Museum, this museum at 1250 Weiss St. tells the stories of Michigan men and women in wartime and in space. It holds more than 700 exhibits, each devoted to a Michigan service member. Its Medal of Honor section is one of its best-known collections.
★ Good to know It’s near Bronner’s, so it fits easily into the same afternoon.
Also in town
The Bavarian Inn Lodge across the covered bridge has the Bavarian Blast indoor waterpark, Zehnder’s runs Splash Village Hotel & Waterpark and The Fortress golf course, and downtown Main Street has the Frankenmuth Carriage Company, Rau’s Country Store and the Zehnder’s Tap Room.
Is Bronner’s open all year?
Yes. Bronner’s is open 361 days a year and closes only on New Year’s Day, Easter, Thanksgiving and Christmas. Hours change by season, so check its store-hours page before you go.
What’s the difference between Zehnder’s and the Bavarian Inn?
Both serve all-you-can-eat, family-style chicken dinners and sit across Main Street from each other. Both are run by branches of the Zehnder family; Zehnder’s has a facade modeled on Mount Vernon, while the Bavarian Inn leans into German dishes and Bavarian decor.
Why is Frankenmuth called Little Bavaria?
It was settled in 1845 by Lutherans from Franconia, a region of Bavaria, and the town has kept its German heritage. Many businesses built or remodeled in a Bavarian style starting in the 1950s.
What other Michigan small towns make a good trip from Detroit?
Try Marine City on the St. Clair River or Chelsea west of Ann Arbor. For more ideas, see our small towns in Michigan.
Where to find them
- Bronner's CHRISTmas Wonderland 25 Christmas Lane, Frankenmuth, MI 48734 Website Directions
- Silent Night Memorial Chapel 25 Christmas Lane, Frankenmuth, MI 48734 Website Directions
- Zehnder's of Frankenmuth 730 S. Main St., Frankenmuth, MI 48734 Website Directions
- Bavarian Inn Restaurant 713 S. Main St., Frankenmuth, MI 48734 Website Directions
- Holz-Brücke Covered Bridge Frankenmuth, MI 48734 Website Directions
- Bavarian Belle Riverboat 925 S. Main St., D-3, Frankenmuth, MI 48734 Website Directions
- Frankenmuth River Place Shops 925 S. Main St., Frankenmuth, MI 48734 Website Directions
- Michigan Heroes Museum 1250 Weiss St., Frankenmuth, MI 48734 Website Directions
Plan your trip: for events and current visitor info in Frankenmuth, see Frankenmuth Chamber of Commerce and Convention and Visitors Bureau →
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Where to stay in Frankenmuth
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